Sue Yasav

Marketing Intelligence Leader
Synchrony Financial

Sue Yasav is responsible for developing strategic insights through surveys, analytics and academic studies on topics related to the credit card and retail industries. She authors white papers on retail and card trends and provides thought leadership and strategic insights to retail partners. Sue has 20 years of experience in the credit card industry, encompassing 10 years at Citi Cards as VP in the Finance and Marketing organizations. In the past 10 years at GE Capital, now Synchrony Financial, Sue has been a Master Black Belt in the Quality organization, a marketing leader for a high-end retail partner in NYC and the leader of Value Proposition Development.

Check out the incredible speaker line-up to see who will be joining Sue.

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Customer Experience Culture & Engagement

Friday, May 6th, 2016

13:55 PRESENTATION: Client Voice In Action – Taking Digital Feedback And Making It A Reality

Synchrony Financial has recently completed its third annual study on the impact of digital technology on the retail landscape. This study gathered insights on how US consumers view digital technology while shopping and what they expect in this new omni-channel world. Based on this customer voice, we outline new strategies that will help attract customers, enticing them to be loyal shoppers and brand advocates.

Below are key audience take-aways:
• Feedback from our 2015 Digital Study tells us:
o Almost 50% of survey respondents are now shopping using a mobile device
o One third are purchasing a product after seeing it on social media
o About 30% of survey respondents say that text messages would drive an incremental visit
• How do businesses use this feedback to meet the new habits and desires of the consumer? Some strategies include:
o Use digital technology to create personalized, timely offers and customized alerts
o Ensure the shopping experience is truly “omni” by seamlessly integrating digital into the retail experience
o Maintain a social presence. Don’t ignore social media influencers and bloggers in your media mix.