Rich Dorfman

VP, Marketing, Market Research and Customer Experience
Eastern Bank Corporation

Check out the incredible speaker line-up to see who will be joining Rich.

Download The Latest Agenda

Customer Experience Culture & Engagement

Friday, May 6th, 2016

10:05 PANEL: Kick Starting Organizational Alignment & Buy-In Around CX

Getting your organization on board with your customer experience efforts from the executive level to the grass roots level is no easy task. This panel will look at what it takes to get buy-in across the organization. Learn:

How to demonstrate the connection between cx and business outcomes
Methods for encouraging true behavior change vs. just paying lip service to the idea of cx
How to show even non-customer facing employees how they impact the customer experience