Nishith Krishna

VP, Customer Insights & Analytics
M&T Bank

Nishith Krishna has spent over 10 years in acquisition and customer strategy roles in Banking, Payments, Insurance, and Investments businesses. These experiences have spanned sophisticated marketing-led organizations such as Capital One and Bloomberg to strong community-oriented, relationship-led players such as M&T Bank and Unum.
Nishith is passionate about helping organizations achieve profitable and sustainable growth that resonates with their base and helping associates achieve their dreams at workplace. Nishith holds a MBA from Darden Business School, University of Virginia and MS from New York University.

Check out the incredible speaker line-up to see who will be joining Nishith.

Download The Latest Agenda

Customer Experience Innovation & Disruptors

Monday, June 6th, 2016

12:05 PRESENTATION: Achieve A 360 Degree Customer View Through System Integration

Customer contact strategy in current FS marketing machineries comprise a wide array of tactics – onboarding, cross-sell, utilization marketing, trigger programs, and retention. These programs often sit in silos from a decisioning, governance, and investment standpoint. Furthermore, in most organizations customer servicing sits in its own island of operational governance and do not inform core contact strategy.
In this three part conversation will focus on
• Customer life stages and corresponding opportunities for improved engagement through insights
• Enabling system components (CRM add-ons or standalone) that exist today to build these capabilities
• Underlying governance framework that can be leveraged to achieve coherent customer contact strategy