Mazen Ghalayini

Director, Customer Experience
West Monroe Partners

Mazen Ghalayini is a director and leads West Monroe's Customer Experience practice in Chicago as well as the firm’s national CRM practice. Mazen has spent the last 15 years focused on enabling the sales, marketing and service functions at his clients to create more effective, profitable and engaged customer experiences.

Check out the incredible speaker line-up to see who will be joining Mazen.

Download The Latest Agenda

Customer Experience Culture & Engagement

Friday, May 6th, 2016

10:05 PANEL: Kick Starting Organizational Alignment & Buy-In Around CX

Getting your organization on board with your customer experience efforts from the executive level to the grass roots level is no easy task. This panel will look at what it takes to get buy-in across the organization. Learn:

How to demonstrate the connection between cx and business outcomes
Methods for encouraging true behavior change vs. just paying lip service to the idea of cx
How to show even non-customer facing employees how they impact the customer experience