Kelly McSwain Campbell

Kelly is a seasoned executive in the design and management of customer experiences throughout organizations resulting in positive business outcomes with deep expertise in the financial services industry. She has proven leadership in developing the strategies and executing defined strategies to drive positive improvements in customer experience that builds the brand of an organization. 

Kelly’s experience includes serving as the Customer Experience Director at U.S. Bank where she worked within and across lines of business to drive true, genuine customer loyalty to U.S. Bank 

Prior to U.S. Bank, Kelly spent 17 years in Customer Experience with Wachovia / Wells Fargo leading the design, evolution and management of company-wide performance management systems that led to a No. 1 position in customer satisfaction and loyalty. Kelly has a BSBA from the University of North Carolina Charlotte.