Greg Corrin

Senior Interaction Designer
Regions Financial Corporation

Greg has 12+ years of customer experience design in large organizations. His skill set includes agile design strategy, security & usability, customer research, and user interface design. He leads project teams from uncertainty to clarity by setting direction and balancing customer needs with business goals. He also has an MBA and experience in marketing and product management.

Check out the incredible speaker line-up to see who will be joining Greg.

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Customer Experience Culture & Engagement

Friday, May 6th, 2016

14:25 PRESENTATION: Personalizing The Customer Experience While Remaining Compliant

Each year, the banking industry becomes more commoditized in its offerings. This is driven by both the competitive landscape as well as regulatory pressures. Because of this, it is even more important to find ways to create customer treatment strategies that help you gain your best customer’s loyalty. Although we are subject to the same regulatory and compliance requirements, there are ways that you deliver these kinds of experiences. In this session we will discuss:
· What are the compliance guardrails?
· Who are your best customers and what do they want?
· How can you think about ways to create meaningful experiences for these customers and hear some real-world examples