Chris Needham

Head of Digital Strategy & Experience Design
TIAA-CREF

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Customer Experience Design & Strategy

Wednesday, April 6th, 2016

09:35 PANEL: Connecting Customer Experience With Your Brand Story, Mission And Vision

Now more than ever, it’s important to align your brand story, mission and vision with the customer experience. This panel will examine the role your brand plays in driving experiences and how to connect your company’s mission and vision to the experience as well.
Learn:

How the brand, marketing and CX should align to convey the brand experience
How the brand strategy should support CX and vice versa
The importance of language in reflecting your brand