Anthony Ginn

VP, Digital Strategy
Transamerica

Anthony Ginn leads the USA Enterprise Digital Strategy Team for Transamerica, a leading provider of life insurance, savings and retirement and investment solutions, serving millions of customers throughout the United States. The Enterprise Digital Strategy Team drives innovative customer experiences across Social, Search, Site, Content, UX/UI and Creative. Combined this group oversees Transamerica’s USA digital customer experience footprint across websites, devices, apps, social platforms etc. with the express goal of creating compelling, engaging, sharable experiences for customers and consumers. With 15 years of online experience on both the client and agency side, Anthony has lead digital teams at E*TRADE, H&R Block and pure ecommerce companies like eHarmony.

Check out the incredible speaker line-up to see who will be joining Anthony.

Download The Latest Agenda

Customer Experience Design & Strategy

Wednesday, April 6th, 2016

14:45 PRESENTATION: Breaking Down The Silos to Establish A CX Council

Silos define our industry, our roles and our teams. We’re used to them, at times comfortable in them and understand our purpose within them. To paraphrase and borrow from Dan Ariely – many in our industry talk of breaking down silos, working across silos and de-silo’ing for the good of the customer…to ultimately improve the customer experience, but it’s like making out with your teenage crush… nobody really knows how they’re doing vs the next guy, but everyone else is talking about it, so everyone says they’re doing it. This session will review how we’ve gone about this challenge/opportunity and what you can learn from story.

Audience Learning Objectives:

Steps to establishing a CX council
Bringing together disparate parts of the organization